All About LocationJuly 22nd, 2011 by Mark Gregor
It’s no secret that location is a critical factor in the success of a traditional “brick and mortar” business. You would never want to set up a fishing shop in the middle of the dessert or a surf shop in mountains. You would want to locate those ventures where you’re most likely to have access to consumers and resources needed to grow the business. Well, this is no less true for any type of venture.
Setting yourself up in a position that allows you access to the greatest amount of target consumers and resources will ease and expedite your journey to thriving success. For example, a Healing Practitioner may be best served setting up their practice at a local health clinic rather than at a local strip mall. Yes, the strip mall may technically have more foot traffic, but the target consumer (those suffering with health issues) would be far more identifiable and accessible at the health clinic. Similarly, an online blogger may be best served posting their blogs on partner blogs with established consumer traffic vs. having to do all the marketing to draw to their own blog site.
Location is more than just a physical geographic identifier. It is a positioning of your accessibility in relation to those who you wish to reach and those who will help you grow your. So as you look to launch your venture, consider the best location for creating your envisioned prosperity and abundance.
When choosing a location, consider not just the environments that will allow your venture to flourish today, but also those that will help you grow in the future. Sometimes being the first in the neighborhood allows you to capitalize on the untapped market. Also, be prepared to move your location as needed to stay in align with opportunities. While physical establishments may be limited in how much they can physically move, strategic proximity (in relation to vendors, resources and consumers) will help you maximize your path to success.
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