All About Location
July 22nd, 2011 by Mark Gregor
It’s no secret that location is a critical factor in the success of a traditional “brick and mortar” business. You would never want to set up a fishing shop in the middle of the dessert or a surf shop in mountains. You would want to locate those ventures where you’re most likely to have access to consumers and resources needed to grow the business. Well, this is no less true for any type of venture.
Setting yourself up in a position that allows you access to the greatest amount of target consumers and resources will ease and expedite your journey to thriving success. For example, a Healing Practitioner may be best served setting up their practice at a local health clinic rather than at a local strip mall. Yes, the strip mall may technically have more foot traffic, but the target consumer (those suffering with health issues) would be far more identifiable and accessible at the health clinic. Similarly, an online blogger may be best served posting their blogs on partner blogs with established consumer traffic vs. having to do all the marketing to draw to their own blog site.
Location is more than just a physical geographic identifier. It is a positioning of your accessibility in relation to those who you wish to reach and those who will help you grow your. So as you look to launch your venture, consider the best location for creating your envisioned prosperity and abundance.
SUGGESTED PRACTICE
When choosing a location, consider not just the environments that will allow your venture to flourish today, but also those that will help you grow in the future. Sometimes being the first in the neighborhood allows you to capitalize on the untapped market. Also, be prepared to move your location as needed to stay in align with opportunities. While physical establishments may be limited in how much they can physically move, strategic proximity (in relation to vendors, resources and consumers) will help you maximize your path to success.
Tagged: consumers, geographic, location, relationships, resources, vendors
You can leave a response, or trackback from your own site. Back to Top
2 Responses to “All About Location”
Leave a Reply
This is a great point. Recently, I decided to end my office lease and search out a new space. I wasn’t pleased with the property management nor their shenanigans. For a brief moment I felt that if I severed the cord, then I would float off into space leaving my practice behind. But realized that my practice is transient. I had felt like I was set and built in that location. However, when I assessed my clientele base they weren’t even from the area I set up shop. They were driving from various areas in Los Angeles. That, allowed me to breath and realize that where I set up doesn’t really matter. If I wanted to have a practice based solely on concierge hypnotherapy I could. So, to your blog I would add if the location is not working for you release the ropes, and set up camp somewhere else.
Great perspective Thea. You’re absolutely right — a business has a life just like we humans do. And just like us, sometimes it’s time for that business to explore new pastures on the road to finding what works best for it. As a leader, it’s important to always remember that we make choices for our businesses every single day… and inaction is as much of a choice as action. It’s for us to wake up each morning and ensure we are always making the choices that will give our beautiful child (our business) they greatest opportunity to live to its fullest potential.